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Why We Use American Supima® Cotton
The longer fiber resists pilling, breaking and tearing which makes for extraordinarily resilient towels.
Extra-long fibers are inherently softer and more luxurious.
Finer fibers absorb dye better so our towels keep their brilliance wash after wash.
Nutrl towels are proven to eliminate 99% of odor-causing bacteria so you can be confident your towel will stay clean and fresh.Learn More
Raising the Towel Bar
Dry off for 100 days, risk free. Don't absolutely love it? Send it back for a full refund.Try for 100 days